16 June, 2008

Pilot: Some days even my lucky rocketship underpants won’t help. -Calvin & Hobbes

Photography | Comments (0) Serge @ 12:20 pm

Pilot: Message

Simple and slightly clever. Not bad at all, pretty much what I would expect from good creative at the end of the working week. Pleasant still life shot and light also, clean, warm and real… but not too real. (ie. grey, dodgy and dirty)

  • Advertising Agency: Grey, Barcelona, Spain
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u4ria.com.sg: Sex alleviates tension. Love causes it

Photography | Comments (0) Serge @ 11:52 am

u4ria.com.sg: His and her

This is made in Singapore I assume for the same market. I wonder if this will run public there. Still its not very original, well nothing really, truly is but this is quite up there. I think also Ron Jeremy and Georges Brassens did this also. Funny, but not very difficult.

Quite funny, reminds me of Robin Williams stand-up -> youtube

It’s a little Terry Richardson here something similar from Terryworld:

terryworld
  • Advertising Agency: Y&R, Singapore
  • Creative Director: Rowan Chanen
  • Art Director / Copywriter: Scott McClelland
  • Production Manager: Kim Lim
  • Account Executive: Rohini Runganadhan
  • Photographer: Chris von Menge
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12 June, 2008

Sony PSP: I’ve never had a problem with drugs. I’ve had problems with the police. -Keith Richards

Photography | Comments (0) Serge @ 12:06 pm

Sony PSP: Lamp post

Ahh I get it, everyone with PSP is a criminal… right?

Clever & nice insight. But is it the case of the police using the PSP as handcuffs or it’s the bucks’ night handcuffing the groom to the light pole in woman clothes kind of thing. Ok now that I have written this I guess the former makes more sense. Great idea.

Really quite fantastic photography also. Nice late dusk sky and street light lit ground. But I suspect this was put together in post. It is a really rubbish trend I see were things like this are put together in post because the production was a bit lazy or something. Its so easy to do things like this in one shot with a bit of production planning. Is it me or some of the producers are looking the project management skills for bullshit on the phone all day skills?

  • Advertising Agency: TBWA Espana, Madrid, Spain
  • Creative Directors: Juan Sánchez, Guillermo Ginés, Vicente Rodríguez, Bernardo Hernández
  • Art Director: Bernardo Hernández
  • Production Manager: Nuria Mazario
  • Account Executive: Inés Díaz-Casariego
  • Copywriter: Vicente Rodriguez
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9 April, 2008

Alka Seltzer, An empty stomach is not a good political adviser

Photography | Comments (0) Serge @ 11:39 am

Alka Seltzer: Piranhas

Alka Seltzer: Crocodiles

No one does better Alka Selter ads then the Thais it seems. Good idea and great execution. A bit subtle so did not see the stomach until I looked at both ads. Definitely not in your face kind of thing, but not boring either. A lot of digital and post, hell perhaps it all is. Remember the Last Superman movie were as a kid he runs through the field off corn or something like that. Then jumps… well the only non CGI bit there was his face at the point of the jump.

Another recent Alka Seltzer ad campaign by BBDO Thailand this time.
And, another: Alka Seltzer ad campaign by BBDO

  • Advertising Agency: JWT Bangkok, Thailand
  • Chief Creative Officer: Pinit Chantaprateep
  • Creative Director : Satit Jantawiwat
  • Art Director: Teeravit kimsatra
  • Copywriter: Taya Soonthonvipat
  • Retoucher: Visionary
  • Agency Producer: Nongluck Rattanapong
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Miss Epil, I just got lost in thought. It was unfamiliar territory.

Photography | Comments (0) Serge @ 11:24 am

Miss Epil: Ladies please use, 1

Miss Epil: Ladies please use, 2

Miss Epil: Ladies please use, 3

Indian Jones cross pubic lice? Ummm… no, that’s not it.

Men can get lost and confused in your forest of body hair. Please use our hair remover so that he may locate your g-spot without a map and compass? Not everyone is a vintage porn freak. Ummm… no, that’s not it either.

Before anyone gets exited do notice that the hair is not curly and get your mind out of my gutter. By the way, do notice that these come from a French agency.

Cool idea, nice enough shots on top of some 3D backgrounds then warm toned somewhat. So quite easy from production point of view. Its definitely a ‘guiltying’ in to product not a feel good approach, but a little controversy stirs up an opinion and thus an effective ad.

  • Advertising Agency: Lowe Strateus, Paris, France
  • Creative Director: Vincent Behaeghel
  • Art Director: Olivier Minet
  • Copywriter: Maxime Landsheere
  • Illustrator 3D: Nicolas Marrocco
  • Photographer: David Ledoux
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