There are no short cuts when it comes to crafting a great bourbon.

Nicely done print ad campaign from Advertising Agency: Euro RSCG, in Chicago. It is nice to see ads for aged luxurious alcoholic drinks that are not dark, moody and depressing. I really like all the little interesting pieces of information like a mini infomercial.

The idea is dead on and the execution is really nice. With really lovely Illustrator from Jane Webster and still life photography by John Schulz. I am not sure how eye catching these are but they are nice print ads.

• Advertising Agency: Euro RSCG, Chicago, USA
• Chief Creative Officer: Steffan Postaer
• Group Creative Director: Paul Janas
• Senior Art Director: Matt Dimmer
• Copywriters: Paul Janas, Matt Dimmer
• Print Producer: Julia Cunningham
• Illustrator: Jane Webster
• Photographer: John Schulz

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