For mornings less complicated.
Hahaha…I had a chuckle to myself when I first saw these ads. I can really relate to them, especially the second one.
I hate mornings. I never was a morning person, and for many years I actually managed to fulfill my time with occupations and studies that rarely required me to set my alarm before 9am. The idea of sleeping until 9am is no laughable. Motherhood has forced me to get to know mornings – even mornings before the sunlight has arrived (which, really, is still night time). Now I am familiar with Songs of Praise (infomercials definitely always win).
I am quite comfortable with watching television blankly at 6am while the fog of sleep slowly exits my brain. My son is the same – we get the lazy television watching over and then start the day.
But still, I still suffer massively from the hopeless morning fog-brain. If I have to go somehwere, I can never find the keys. Toast is regularly burnt, baby food spilled, and while I don’t struggle too much getting dressed myself, wrangling a 15month old boy into multiple winter layers is no easy task.
So like I said, I can relate to this ad. Unfortunately, I do not drink coffee (which I am sure explains my fog brain), but while the product doesn’t appeal to me, I would say that regular coffee drinkers would be attracted by it’s relevance.
Advertising Agency: Armands Leitis
Copywriter: Christian Bunnemann