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3M Post-it: Trying to forget

12 January, 2009

by Serge

3m-post-it-trying-to-forget-1

3m-post-it-trying-to-forget-2

Ah, an age old question: “How many Art Directors does it take to make stupid crap”? Seriously four Ads to come up with something that is edited out even by the cheapest of stock photo houses?

I suspect this may be something along the lines of no longer want to be reminded of whatever was written on the crumpled post-its, well ok we all get that part. Then, crumpled pieces of paper normally mean that you’re working through a problem or brainstorming. Sure, but so what? Yeah, I’m not really getting these. In fact, I’m trying to forget them. I give this a rating of 17 Lilliputians’.

It is nice to see a pure photography without so much retouching that one wonders if there was a photo somewhere there to start with.

Advertising Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay, Tevfik Naipoglu
Group Creative Director: Ergin Binyıldız
Art Director: Metin Akın
Photographer: Ayse Ceyda Binyildiz