51job.com: The best way to appreciate your job is to imagine yourself without one
“Inside the wrong job?”
Not bad for dry commercial product, very professional and minimal. Perhaps too dry for some, but you really need a clean corporate artwork for this ‘product’. Also I have to mention a nice retouch job for these ads by Electric Art Sydney from Sydney.
On the other hand the copy ‘Caught in the wrong job?’ is pretty much the same ads Monster ads. But then again this is the land of advertising were everything is ‘inspired’ by other peoples work and that is China, ‘the land of copyright’.
Company Overview:
51job, Inc., based in Shanghai provides human resource services to employers and job seekers in China. It offers recruitment related advertising services, including print advertising, online recruitment, and executive search services. As well as other human resource related services, such as training and business process outsourcing.
- Advertising Agency: JWT, Shanghai, China
- Creative Director: Sheungyan Lo
- Art Director / Copywriter: Alex Noble
- Photographer: Andreas Smetana
- Retouching: Electric Art Sydney
- Coordination: Betty Tsai
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Typically bad advertising from N.Z. More importantly ” what’s going on with electric art these days?” Hope that is not in their own portfolio. The execution of retouching and art direction was the make or break of this one. Hate to be the one to say it but…. Maybe the creators of this below average campaign should have intentionally left the iron on at home, thus giving them a legitimate reason for knocking off at 4.45 each day to beat the evening traffic letting this campaign lack a lot more ummff needed to get it to register on the “rest of the world scale”
Comment by Anonymous — 24 September, 2008 @ 7:00 pm
yeah I know where the ad came from… The N.Z. team on the dominos chicken-dance routine would have been a much better choice though!
Comment by Anonymous — 24 September, 2008 @ 7:04 pm
Interesting ad. I could see this being effective for someone who is not happy with their job.
Comment by emily — 14 November, 2008 @ 9:44 am