This was shot at a landfill about an hour north of Los Angelis. The thing is in LA minors are not avowed to work/film in any dangerous work environment, well not someplace like this. So this was shot twice, once at this toxic landfill without the talent and again with the kids but at another location with a few key garbage pieces imported from the land-fill.

I do quite like it from an image point of view. But some people find this too tame, I don’t particularity think having children among the garbage will help the ad. The photos really push the human thing now idea driven by Photoshop.

• Advertising Agency: Campbell Mithun, USA
• Creative Directors: Vinny Matassa, Joe Stefanson
• Associate Creative Director: Jonathan Hoffman
• Photography: Bob Stevens

(2 votes, average: 5 out of 5)

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