Nice philosophy for Absolut Vodka, but you can put any alcohol in its place here and this will work just as well. Very flowing and graphic illustrated campaign by TBWA, Berlin for Absolut Vodka suggesting you will not really get a hangover. I bet to differ!

This past weekend I own everything to Vodka, the hang over, the lost wallet, the stained clothes (what was that anyway?) and the good old walk of shame in the morning. But I bet this will happen again perhaps this weekend.

This just goes to prove we never learn and the wonderful, magical massage in this Absolut Vodka campaign is something we all strive for but sometimes land face first in that nights dinner.

…figuratively offcourse.

…I hope.

• Advertising Agency: TBWA, Berlin, Germany
• Creative Director: Stefan Schmidt
• Art Directors / Copywriters: Frederick Kober, Djamila Rabenstein
• Illustrator: Jue Zhang

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