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ACT Mouthwash: Confession
Bad breath is unforgiving.
This is really a fantastic print ad for ACT Mouthwash. I love the art direction, copy, photography and delivery. Great work, in general should work well for all the audience who knows about the confession thing. It’s fun, clever and it actually makes sense.
- Advertising Agency: BBDO Puerto Rico
- Creative Director: Rafael Sepúlveda
- Art Director: Rosangela Sandoval
- Copywriter: Héctor Efrén López
- Photographer: Dominó
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