Nice warm and a little emotional feel to this campaign. I generally don’t believe one can easily do feeling with stills. Things like warm or cold backlight flair helps maybe. These do something similar, but I like it.
Still overall the images are a little bland, perhaps it ok because recently everyone is trying to add detail, in this manner it is a little refreshing I think.
The copy I think is trying to inspire emotion a little too hard. We know that getting gold is hard work don’t rub it in and hope we all feel ballsier about it. Anyway I am of to have some coffee for dinner.
- Advertising Agency: TBWA, Amsterdam, The Netherlands
- Creative Directors: Dean Maryon, Paulo Martins, Carlos Furnari