This looks like the last Adidas print ad campaign. Consistently wonderful visuals. Very warm, short depth of field photography. I love the consistency of these two campaigns. Can I still call them different ad campaigns were one is so closely based on the other? Maybe this is just a set 2 of the Olympic Games Adidas ad campaign.
Very good photography crop here for fantastic layout and copy. Also the shoe sole being the subject is quite cool. It’s quite a cool part of the design of the shoe there.
This is a very good, emotional, edgy design driven print ad campaign for Adidas.
- Advertising Agency: 180 Amsterdam