AFE: Finally, a campaign with some class

Every minute we lose 40 acres of our forest. Will you take him into your home when he no longer has his?

Fantastic reuse of that Greenpeace Campaign “Don’t Bring their home to yours!” with a stylish look and feel this time. I think this is really fantastic artwork, even the slightly out of place Photoshoped in of the animals inside the modern apartment looks just right. Just out of place.

Even the copy, its placement and design looks lovely. you see this warm-green-cardboard-tone here has this interesting uncomfortable warm look that ads to the look and feel here. I am really critical of all the community ads and save the world things but this really appropriate for an interesting audience that perhaps have not been aimed at. Nice work from Publicidad Comercial Lowe Honduras for AFE

Advertising Agency: Publicidad Comercial Lowe Honduras
General Creative Director: Juan Jesús Martínez
Creative Director/ Copywriter: David Cruz
Art Director / Illustrator: Franklin Guevara