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A.K.Damm, “Now son, you don’t want to drink beer. That’s for Daddies, and kids with fake IDs”.
“German character, French refinement. The original Alsatian beer.”
Nice styling, nice image, it all looks quite nice. Slightly bizarre & out of place visuals but I really like it that way. Again cool styling and niece studio photography, not ground breaking backgrounds but at least the lighting is very pleasant.
I love the dog and Marie Antoinette shots, they are quite fun. Congratulations to Caldas Naya, good campaign especially the dog image, I really love that one. French + German, it had to be fun.
- Advertising Agency: Caldas Naya, Barcelona, Spain
- Creative Director / Copywriter: Gustavo Caldas
- Art Director: Juanjo Casañas
- Photographers: Mike Diver, Pedro Aguilar
- Account Director: Fabiana Casañas
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The AK Dam campaign is great, who did the styling and make up??
Comment by Charles Meredith — 6 February, 2008 @ 2:03 am
I get the whole combining French and German thing but I just didn’t like the ad. The pictures don’t really scream “beer”.
Comment by emnatarte — 11 November, 2008 @ 6:28 am
In Spain, it was the best Damm’s campaign, because it captures the whole essence of the beer!
by the way, the model who interprets Marie Antoinette, who is?
Comment by Emsy — 18 October, 2010 @ 9:56 am