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A.K.Damm, “Now son, you don’t want to drink beer. That’s for Daddies, and kids with fake IDs”.

7 January, 2008

by Serge

A.K.Damm: MarieA.K.Damm: Dog

“German character, French refinement. The original Alsatian beer.”

A.K.Damm: Kaiser

Nice styling, nice image, it all looks quite nice. Slightly bizarre & out of place visuals but I really like it that way. Again cool styling and niece studio photography, not ground breaking backgrounds but at least the lighting is very pleasant.

I love the dog and Marie Antoinette shots, they are quite fun. Congratulations to Caldas Naya, good campaign especially the dog image, I really love that one. French + German, it had to be fun.

  • Advertising Agency: Caldas Naya, Barcelona, Spain
  • Creative Director / Copywriter: Gustavo Caldas
  • Art Director: Juanjo Casañas
  • Photographers: Mike Diver, Pedro Aguilar
  • Account Director: Fabiana Casañas
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  1. The AK Dam campaign is great, who did the styling and make up??

    Comment by Charles Meredith — 6 February, 2008 @ 2:03 am

  2. I get the whole combining French and German thing but I just didn’t like the ad. The pictures don’t really scream “beer”.

    Comment by emnatarte — 11 November, 2008 @ 6:28 am

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