Alcoholics Anonymous: Tunnel

alcoholics-anonymous-tunnel

This way out. www.alcoholics-anonymous.org

Alcoholic’s Anonymous print ad campaign from Lowe Group, Zurich, Switzerland looks deceptively “oh that was way too easy to put together”. This looks like a really easy 3D job with a little re-touch. Well perhaps it was, but I say it fits so seamlessly, this does not force an idea, but leaves so much to imagination. The reason this makes me think just a little is the simplicity and the unconventional angle.

Anyway, I drink Vodka, so I can’t be an alcoholic. When was the last time you drank Vodka out of a bottle anyway?

Advertised brand: Alcoholics Anonymous
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.draftfcb-lowe-group.ch
Executive Creative Director: Keith Loell, Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer
Copywriter: Ivan Madeo
Photographer/3D-Art: Scheffold.Vizner/Fluxif
Account Supervisors: Stefan Naef