Alinea: Stuff

28 March, 2009

by Serge

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Your home, true to you

These ads are really nice, but I think they would be just as well off to have only made one. They’re practically three of the exact same ads.

You see the first and you think to yourself “Oh, (chuckle) that’s cute. A person decorating their house with a pile of stuff that looks like a happy house”. And then you see the second and you’re like “Oh, another happy house.. That’s also similarly cute”

By the time you see the third picture, you want to see it mixed up a bit. Give the house some attitude. A tattoo, or a big pillowy cigar hanging out of it’s big pillowy mouth.

Ok, maybe I’m being a bit too harsh. It’s late, all of my friends are out having fun, and I’m stuck at home reviewing ads about smiling piles of furniture. I’m not in the best mood. What’re they so happy about anyway? If only they knew how sparsely apart they were about to be spread…

Alright, I’ve talked myself out of it. You deserve better then a biased, late-night-written ad review. These ads aren’t the fiery undoing from hell that I’ve made them out to be. They may not be grade A, but they definitely have something going for them. Maybe it’s just the visual appeal (something I liken to solidified pop music) that’s doing it for me, but they’ve turned me from Grinch to Grouch… Couch Grouch that is!

Please forgive me…

Advertising Agency: Euro RSCG 360 Paris, France
Art Director: Benoit Filliat
Copywriter: Julien Meurisse
Photographer: Cyril Chauvin