No one does better Alka Selter ads then the Thais it seems. Good idea and great execution. A bit subtle so did not see the stomach until I looked at both ads. Definitely not in your face kind of thing, but not boring either. A lot of digital and post, hell perhaps it all is. Remember the Last Superman movie were as a kid he runs through the field off corn or something like that. Then jumps… well the only non CGI bit there was his face at the point of the jump.

Another recent Alka Seltzer ad campaign by BBDO Thailand this time.
And, another: Alka Seltzer ad campaign by BBDO

• Advertising Agency: JWT Bangkok, Thailand
• Chief Creative Officer: Pinit Chantaprateep
• Creative Director : Satit Jantawiwat
• Art Director: Teeravit kimsatra
• Copywriter: Taya Soonthonvipat
• Retoucher: Visionary
• Agency Producer: Nongluck Rattanapong

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