A perfect combination of speed and digestion. That’s exactly what you want to happen in your stomach when you have an indigestion right? Well maybe not but the visuals are really fantastic. I like the well controlled in your face visuals, you can just see brand Alka Seltzer on the tablet but only at full size or actual print.

Lovely photography and even better retouching to put all the shots together for this. This sells the product perfectly though a visual metaphor. Perhaps some were mid Cannes material.

• Advertising Agency: BBDO Bangkok, Thailand
• Chief Creative Officer: Suthisak Sucharittanonta
• Creative Director / Copywriter: Subun Khow
• Art Director: Supparat Thepparat
• Photographer: Anuchai Sricharunputong, Nok Pipattungkul, Remix Studio Bangkok
• Retoucher: Remix Studio Bangkok
• Copywriter: Kongpope Siriwattanagarn

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