I have come to the conclusion that, no matter how creative you are, no matter how much humour you use, or how abstract you try to be, it is simply impossible to advertise the fibrous, laxative-like qualities of breakfast cereals without making you think about poo, or the activity of pooing itself.
Of-course, there is no denying that the ads are still funny. They do succeed at the humour, just not at distracting us from the obvious. Here is one that I think is a good case in point. I also liked this one for Honey Almond All Bran, featuring the malicious Tall Jan, although this one goes for advertising the flavour of the product, not the fibre.
Anyway, I do like the slide concept in this ad and the image is definitely nice to look at. However, I can’t help but get the impression that if I eat a bowl of All Bran, there is a significant possibility that I will have only a short space of time within which to find myself a toilet. Of-course, you aren’t supposed to take advertising too seriously, but it just seems that the use of exaggeration to assert the digestive effects of your morning meal might not be the best way to go.
On the other hand, for people who do have a few problems in that department, this ad might just offer them a glimpse of the ease of movement of which they dream.
Advertising Agency: Leo Burnett Mexico, Mexico City
Photography Studio: Flavio Bizzarri, Mexico City
Creative Directors: Rafael Martinez, Manuel Sandoval
Art Director: Luis Sordo
Account Executive: Marcela Berlanga
Copywriters: Alejandro Ramirez, Cesar Lazaro
Photographer: Flavio Bizzarri
Illustrator: Mandaraka Estudio
Chief Creative Officer: Jorge Aguilar