I can’t quite tell if this advertisement is meant to be purely poking fun at George Bush, in a condemning sort of way, or if they are really serious about the letter writing.

Actually that’s not true, of course Amnesty International are serious about the letter writing, they’re Amnesty International and it’s sort of their thing to be serious about letter writing and ensuring that people are caring about other people around the world in far less fortunate situations that each other.

…but still, I can’t help but feel that this ad is just making fun of George Bush. None of the other two stamps contain the line ‘Remember, use simple words’. This might be because it’s just not true that you would have to use simple words when writing to the other two leaders. However, the ink sketch of Bush against the painted portraits of the others just seem to demise him a little more than the others.

I’m not sure if the overall effect of this is that Bush looks like he is the worst of the lot, or if simply he’s the stupidest given the kind of power that someone like him should not.

Either way, my convoluted ramblings should be clear on the effect of this ad. It’s just confused me. Instead of giving one clear message it’s given a couple and I’m unsure about which one to focus on and either way, I have no inclination to write a letter because I’m just a little too concerned about the power given to less than great American leaders.

Agency: Saatchi&Saatchi, Petaling Jaya
Creative Director: Steve Hough, Andy Greenaway
Copywriter: Steve Hough, Joel Clement
Art Director: Joel Clement, Steve Hough
Photographer: Lee Kong How, Xpose Photography
Illustrator: Aston Choong, Saw Beng Hong
Typographer: Joel Clement

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