Anlene: Wrist & Spine

Osteoporosis causes 1.4 million spine fractures every year.

Print campaign for Anlene from BBDO Guerrero/ Proximity Philippines. Wonderful hyperbolic imagery for effect: that fracture looks more like a spinal apocalypse.

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1. The ice looks cool. Nice spotlight in the photo.

   Comment by Alex — 5 October, 2010 @ 7:00 am

2. If it’s true that our species is alone in the world, then I’d have to say the universe aimed rather low and settled for very little

   Sent from my iPhone 4G

   Comment by toyota camry — 5 October, 2010 @ 6:53 pm

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