Really funny idea and execution, perhaps this will not do so well for the brand image unless it’s for a more liberal audience. Really good ‘domestic’ lighting look, its not while domestic looking but that is what makes that much better. This is how we see the lighting as oppose to what it really is. Love the casting for this also, this would not work the same way with a pretty boy here. What else can you clean at the same time as your teeth? Do try this at home; you know as creepy as it looks I kind of want one.

• Advertising Agency: Callegari Berville Grey, France
• Creative Director: Andrea Stillacci
• Art Director: Jérôme Gonfond
• Copywriter: Yannick Savioz
• Photographer: Ilario & Magali

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