ARS Chalk, “Proverbs are short sentences drawn from long experience.”
“Zoning Pest Area”
It’s quite nice, good tone and colour look. Not too difficult at all to come up with this, fact is that the product is a stick of chalk that keeps pests away. Maybe more kitchen visuals, but that may have distracted from the main visuals that are really quite simple.
Who wants to have his/her floor or walls painted with white lines? Unless the chalk does not mark up the surface. Not familiar with the product but unless the chalk is transparent its not all that much use its it? If it doesn’t, the lame functional benefit spoils it all unless you have children who chalk and paint stuff everywhere.
- Advertising Agency: McCann Erickson Worldgroup, Thailand
- Executive Creative Director : Philip Rowell
- Creative Directors: Suvit Jaturiyasajagul, Surachet Srikokcharoen, Wichit Jiamsirikarn, Thidarat Nitikijphaiboon
- Art Director: Suriya Chanvipaswongse
- Copywriters: Suriya Chanvipaswongse, Sugree Sirisamphan, Onanong Pratakpiriya
- Illustrator: Magara Jungprasit
- Photographer: Chub Nokkaew
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Grabbed my curiosity. I do wonder if the lines really show up like that or not. The ad did its job though, I would be interested in trying this new form of pest control.
Comment by emnatarte — 11 November, 2008 @ 5:18 am
I like it, it is catchy and imaginative.
Comment by Miles — 2 April, 2009 @ 4:50 am