Aspirin: Dominate the pain

The rock texture or the chalk board and the cool illustration really ads a lot to this ad campaign for Aspirin from Belgium by the Agency: IRAM.

This works really well in print but perhaps also can be done a little viral ad graffiti around town? Of course the permits to do so would be crazy from some city councils. But perhaps all the removal and maybe legal fees would be worth the press?

Here is another idea: maybe make a deal with a few universities around the country and have some sort of easily removable chalk thing going. Just imagine hiring a bunch of university or collage kids to run at night around all lecture rooms and applying some sort of transfer to the board.

Advertising Agency: IRAM, Mons, Belgium
Art Director / Illustrator: Frédéric Zouag
Copywriter: Nicolas Gaspart