Lets face it. Global warming is just around the corner. Dinosaur cloning isn’t too far off either. And don’t get me started on all those flying saucers I’ve spotted of late.  The world is soon to go through a dramatic change, and who knows what it will bring with it. One thing is for sure: When either of the catastrophes depicted in these images kick off, the main thing that will be on my mind is “but how does this affect my interest rates?”. Good to know that Banco Financiero, located in Peru, have pre-empted this concern, and have given an iron clad guarantee that when the shit hits the fan, our 8.5% fixed rate is guaranteed.

What really impresses me about this ad, is that in 2 of the 3 images, there are still lights on and staff working away in spite of the imminent threats. Thats a textbook example of a workaholic. “Honey, I’m gonna be delayed tonight. Yeah I know the aliens are taking over but Mr Gonzalez is busting my balls over these figures. Leave the chicken in the microwave before you flee the city. I love you too.” For all the hype we hear about the long hours put in on Wall Street, the place still shut up shop for 5 days in the aftermath of 9/11.

I applaud the bank for their bold promise and for putting my mind at ease. I’ll sleep like a baby tonight.

Does anyone know where I can pick up a cheap flight to Peru?

Client: Banco Financiero
Agency: Young & Rubicam Lima
Creative Director: César Godenzi
Art Director: christopher Graham, Kenneth Yohann, Oscar Takahashi
Copywriter: Jorge Soto
Retoucher: Raúl Pardo, Carlos Luna, Christopher Graham

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