Great, funny and direct, you don’t even need a copy here. I think GoaFest did this also or perhaps did this second (Ford Fiesta 1998, did the bubblegum airbag also) but no were near to this execution. This one is cute and really fantastic photography.

The photography/production is nice. The urban detail is great and just enough. The fill is quite graphic and the colour tone is slightly “harsh daylight urban green”. That’s all ill say.

• Advertising Agency: Duval Guillaume, Brussels, Belgium
• Creative Directors: Katrien Bottez, Peter Ampe
• Art Director: Christian Loos
• Copywriter: Raoul Maris
• Photographer: Marcel Veelo