“Everyone in the company came into work to find their computers vandalized with crayon scribbles. To promote “Bring your kids to work day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.”
This is the type of idea that award show judges will probably only give merit to since it’s an in-house idea. The fact that they put this much heart into the execution for an in-house event is admirable. I love the story of how security got involved to do this undercover stunt. Down & dirty yet pristine in execution.
What would Friday night drinks look like when done this way? Messy…
Advertising Agency: BBDO New York, USA
Art Directors / Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce