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Before you rip your head off
Client: Apap
Agency: McCann Erickson
Alcohol stupidity: Another bloody and violent week. Seeing blood is routine in the emergency department and a lot of it comes from alcohol-fuelled violence.
A 18-year-old male came in at 2am with bleeding and badly broken knuckles from fighting.
A 22-year-old female intoxicated in a nightclub was kicked in the head, fell and split open her forehead.
She had a decreased level of consciousness leaving us trying to figure out whether it was alcohol or a serious head injury. It will leave a scar, so at least she’ll have something to remember that night by.
We also had a 26-year-old male attacked by six people, resulting in his whole face being beaten up, nastily swollen and bleeding.
But pure accidents do happen. A 44-year-old male was cycling on Sunday when the bike seat became loose.
He fell, broke his arm and had bleeding grazes down his right side.
At lam, a 23-year-old female at work was carrying out a plastic bag of rubbish, and broken glass inside the bag gave her a deep 2cm cut.
And even when it is largely self-inflicted, it is not just alcohol but often the bad combination of alcohol and drugs that keeps us busy.
A 39-year-old businessman took cocaine after having six beers. He came to us very anxious with chest/heart pain. He had heart disease in his family.
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