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Beta: Dog’s are better than kids
You won’t come home to this.
Adopt a dog.
…but you will come home to this… (insert images of dog poop, wee on the carpet and chewed slippers here).
But seriously, I like the concept being used here. Obviously, it is an extreme and ridiculous comparison (as if getting a dog is a serious alternative to having a child, or at least, dealing with a teenager), but these ads are really funny. Having never been on the parental end of these shenanigans (and I might point out, on neither end of the middle situation), I can only see the funny side to these. However, rather than convince me that adopting a dog would be a better idea than having any more children, these ads just make me look forward to when my children are teenagers, and seeing what shenanigans they come up with themselves (again, I would like to exclude the second image from this discussion). If the topic does interest you, here is a video that will either make you sick or make you laugh – or both. Just don’t go there if you are prude or quesy.
Replacing dogs with kids (and vice versa) is a great idea that is pulled off really well here. I mean, if you hate kids, or love kids, or have kids; or love dogs and already have one, or love dogs and want to get one, these are ads that can offer something, even if it is just a little giggle. Just don’t use your imagination too much when considering the second image, because that really is not a place you want to go. Trust me.
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors : Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel
Published: January 2009
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I like the second picture and the fact that the left hand holding the door open doesn’t have a wedding ring. There are so many ads for baby stuff and so on where all the people involved have wedding rings on- as if child bearing only ever happens in the context of marriage.
Comment by Sonia — 23 April, 2009 @ 10:35 am