Does it really work for Bianco customers? This is quite funny, but this does not show with their face expression right, it is somehow mocking and not cool I think. The ads themselves, well they’re OK. These are not great, it’s just a bit of a stretch. But you would hope the shoes are really that good.

The other thing is I do love the photographs here but the over processing and smoothing is far too strong, almost wedding look without the blocked up shadows. It’s good, but could be better.

• Advertising Agency: & Co., Denmark
• Creative Director: Thomas Hoffmann
• Art Directors: Thomas Hoffmann, Martin Storgaard, Jesper Schmidt

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