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The billboards i stare at during my daily work commute are currently sporting these ads. My ability to tastefully comment on them is questionable, as pre/post work conditions makes me think far beyond required of a normal human. After 30+ viewings, every possible thought has crept into my mind. Most of this has been mindless mind matter.

Initially my favourite daily hobby involved staring at the models’ respective heads. Was the model a skilled living statue mime artist, or did they go under the Photoshop knife. It was like playing a daily game of spot the difference. I have since determined that every head on every body is identical. Quite nice execution from BWM.

While spot the different was a sound delight, I also could not ignore the obvious but intense thought regarding the clothes-to-music relationship.

Thus by viewing no.12 I then came the queens of the stone age old question: do your clothes reflect your music tastes? For some it is obvious. Yet for others like me who are musically eclectic, what are we expected to wear? I like both rock and disco. Should I just circle the semi-midriff guy in the middle and dress accordingly?

This wasn’t the only deep thought that occupied my morning daydreaming. I then got into the evolution of mainstream fashion. One cannot deny that the attire of the Punk Rock chick was quite fashionable in the 90s (my wardrobe can attest to the second from the right). So i asked whether a sense of belonging or nostalgia is expected when viewing these people?

The answer is I think not. I think I think too much. It doesn’t require such fine tuning. It is simply a creative way of saying you can download all types of tunes. Though fine tuning aside, it does also warn you to cover your clothes when around Punk Rock and Disco- apparently these include added acid rain.

Advertising Agency: BWM Sydney, Australia
Executive Creative Director: Rob Belgiovani
Art Director: Paul Bennell
Photographer: Andreas Smetana
Copywriter: Dave Shirlaw
Agency Producer: Rachel Louns