Boecker Public Health

boeckertoiletroll

boeckertelephone

boeckerelectricplug

Don’t let them get comfortable.

I have a clever mouse living in my garage at the moment (not as clever as this mouse). I see him every now and again, and the sightings are getting more frequent and more brazen. It is as though, each time he sees me and I see him, he becomes a little more comfortable with the fact that I am no danger to his goings on.

Is it possible this mouse is smart enough to have figured out that, if I was going to kill him, I would have done it already?

Surely not.

I am pretty sure that my little friend in the garage won’t be stealing the toilet paper or racking up a phone bill any time soon, but I am pretty sure he is most certainly comfortable. Realistically, he is also probably more than one mouse. There is probably a bit of a family somewhere, but to be honest I would rather ignore this fact as long as I can.

Which makes me wonder about this campaign. Wouldn’t these cute ads make you less likely to get someone to your house to poison, squish, or whatever they do to your little friends?

I think my mouse can stay where he is for now, and I will stay where I am: in thye sweet world of denial that there may very well be a village of rodents living in my garage.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Directors / Copywriters: Firas Medrows, Peter Moyse
Photographer: Tejal Patni
Illustrators: Firas Medrows, Nabil Kamara