“Like having sex with a TRACTOR TRAILER in a PARKING LOT”

There’s a bit of a story behind this one for me.

In my hometown of Halifax, Nova Scotia, there’s a sketch comedy troupe called Picnicface (definitely recommend checking them out), with whom I did a one-year internship. A couple of years ago they hit gold with a viral video. The video was a parody of an energy drink ad, poking fun at the over-the-top announcers, slogans and claims (“It’s like a fighter plane made out of BICEPS”) made by the products.

The video had mild youtube success until it received attention from Will Ferrell on his website FunnyorDie.com. It instantly blew up and it now has over 13 million views on Picnicface’s youtube channel, with numerous copy-cat videos and parodies of it’s own.

Brawndo, who is marketing their product in the same style that Picnicface used, asked Mark Little (the voice of Powerthirst) to voice this video for them.

As for the ads themselves, they’re attractive and eye catching. You see them and you want to know more. The slogan (“Fully loaded with Energy”) and pictures of tanks and planes make the message of the ad very clear. ‘Brawndo packs a lot of energy’.

Alternative interpretations of this ad include ‘Tanks are made out of enormous straws’, ‘Watch out for straw’d beverages’ and ‘Brawndo is like drinking a loaded gun’.

Tagline: Fully loaded with caffeine.
Advertising Agency: Serviceplan München Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Miro Moric, Patrizia Marroni
Copywriter: Eva Foraita
Illustration: Miro Moric, Daniel Tomcic

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