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Breeze Excel, Although golf was originally restricted to wealthy, overweight Protestants, today it’s open to anybody who owns hideous clothing.
“Confidence to remove stains in 1 wash”
Its simple and beautiful.
Very smart; almost a fresh idea, now that is new! But the line needs work, or perhaps it a bad translation to English. The ad is from Bangkok, Thailand.
Also the visuals are really well treated, moody, warm and quite rich. Quite travel editorial with that little bit of subtle detail for the ad to work, not bad. I do absolutely love the lighting in the firs shot, the other two are good but the feel too burned in and dirty.
- Advertising Agency: Lowe Limited Bangkok, Thailand
- Regional Creative Directors: Dominic Stallard, Clinton Manson
- Photographer: Anuchai Secharunputong
- Art Director: Dominic Stallard
- Copywriter: Clinton Manson
- Agency Producer: Nuch Lertviwatchai
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I guess this ad can only be appreciated by a photographer? I didn’t like it and if they are claiming to remove stains, shouldn’t the stains be more apparent?
Comment by natartemom — 12 November, 2008 @ 7:10 pm