It’s what mosquitos would use on mosquitos they don’t like.

Very Etch A Sketch illustration, quite average actually and that is being kind. But we don’t normally see this sort of thing (chap web comic look) in big expensive ads so at least it has a cool novelty value here.

It is very cool though, quite funny ads I think. The copy line really makes it fantastic here, I love it. Good, simple and effective.

• Advertising Agency: Leo Burnett Warsaw, Poland
• Creative Director: Jaroslaw Wiewiorski
• Art Director / Illustrator: Martin Winther
• Copywriters: Martin Winther, Michael Lars

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