I like this, good outdoor advertising. Quite different, very eye-catching. Would be surprised to see notes and not old shoes on these urban power lines. I am sure it has been done for other media before somewhere.

• Advertising Agency: Ogilvy & Mather, Kolkata, India
• Creative Director: Sumanto Chattopadhyay
• Associate Creative Director: Sukhendu Mukherjee
• Art Directors: Sukhendu Mukherjee, Soubhik Payra, Soham Chakrabarti
• Copywriters: Jayatsen Bhattacharya, Sujoy Roy, Uttaran Chaudhuri

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