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Canex, What the hell is that?

Comments (4)

29 October, 2008

by Serge

Who do you take care of?

It’s a great supper ring worm. This would be so mush nastier then petting a boxer or a bulldog right after running after a ball in the park for an hour. Quite disgusting and distasteful just as the creative’s for this print ad intended it to be.

I sometimes like these since fiction like ads, but I they have to be so well put together, it’s not 2004 when all the digital voodoo was just cool for the sake of it. But ad wise the image is very powerful, simple and very much to the point.

I do hate the kitchen location, this looks like some chap and supper nasty cardboard house. Maybe the producer was just looking for something that ‘digested’ colour when location scouting. Or perhaps just built it in a studio out of Styrofoam and cardboard.

  • Advertising Agency: TBWA\PHS Helsinki, Finland
  • Creative Director: Mikko Torvinen
  • Art Director: Tuukka Tujula
  • Copywriter: Taro Korhonen
  • Illustrators: Fake Graphics, Asko Taina (PHS\Premedia)
  • Typographers: Miika Kumpulainen
  • Art Buyer: Kirsi Parni
  • Account Supervisors: Johanna Paavilainen, Jaana Aberg
  • Division Manager: Seppo Saari
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  1. Value of nauseating the general public for what purpose? Don’t like it don’t have time to try to analyze it.

    Comment by Clark — 30 October, 2008 @ 1:14 am

  2. Good point Clark, what’s the point of analyzing it if you don’t even want to look at these ads in a magazine. It would be quite creepy huge on a billboard.

    Comment by Serge — 30 October, 2008 @ 9:39 am

  3. Canex went for original, that’s for sure. But you’re right Clark – it’s so disgusting that I can’t stand looking at it. I think I might have nightmares!!

    Comment by emily — 12 November, 2008 @ 3:21 am

  4. W.
    T.
    F.

    ..Seriously?

    Comment by Ithiel — 28 February, 2009 @ 11:00 pm

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