“50% OFF! That’s right, you heard it 50% off. For 30 days only. Get in quick or it will GO GO GO. All stock must GO! Get 50% off. It’s UNBELIEVABLE!!”

Undoubtedly a great example of outstanding advertising. Not at all do you feel irritated, head sore, or pessimistic. Rather you will race down the road to get the sale stock before it GO GO GOs.

If you haven’t yet recognised my sarcasm, be rest assured that I do hate those ads. Some may argue that they make the sale. I don’t care, they are poor form and I don’t want them taking up media space or my brain space.

This bar code campaign from Strategies is a nice change from the above heckler. It is a creative way to say “up to 50% off” and I like it. The digital barcode on brown paper bag is beautiful simplicity. I also love the adjective change in each copy. It’s a little cheesy, but far from the heckler.

I feel like i’m not being forced to BUY BUY BUY. Only to smile at the creative before feeling I should at least think about buying. By not shoving it down my throat I have a greater willingness to participate. The only problem is I don’t know what Carrefour is. Perhaps i should suggest incorporating a telephone number? Then I could be one of the first 20 callers and get something I don’t need “ABSOLUTELY FREE.”

Advertising Agency: Strategies, Cairo, Egypt
Associate Creative Director / Illustrator: Bassem Sabry
Art Directors / Copywriter: Bassem Sabry, Mohamed Khater

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