Introducing Cavalieri Clothing Company’s Cava Couture collection!
We’ve started off with an alliteration so please allow me to indulge in one myself – what would women want with weak whispers?
You’ve got to give the advertising agency a little bit of credit for their innovative design for the snappy attempts to promote gossip and underwear amongst our fairer sisters of the world. On a limited budget they’ve concocted a potential talking point in the advertising world but for all the wrong reasons I’m afraid.
I have no experience of the atmosphere within a ladies toilet – that I can guarantee you! But if you press your thirsty ear against the rumour mill they would have us all believe that women like to pass on stories about possible situations that may arise, could perhaps have occured or most certainly definitely might happen. The truth is we’re all a little more delicate in our ways of gathering information and using it for the appropriate occasion. This quite simply is not one of the topics you would feel like stopping traffic over.
To put myself in the position of a female looking to lay the agonising egg of a full bladder of wine, the last thing I’d be paying particular attention to was the cut of the girls knickers in the cubicle next to mine. I’d be even less inclined to care what brand they were and why my porcelain placed neighbour is repeatedly broadcasting herself like she’s just discovered a cure for cancer within the bottom clenching retro prints.
In theory, it’s a wee spoonful of ‘out-the-box’ creative medicine in an industry that is sometimes devoid of adding extra dimensions to placcid advertising campaigns. However, in reality it’s a marketing ploy taking up the valuable place of a needy woman who cannot wait to get back to her table of friends gossiping about Mark and Linda from the IT department.
Advertising Agency: Santy, Phoenix, USA
Creative Director: Adam Pierno
Art Director: Chris Cavalieri
Copywriter: Jamie dos Santos
Photographer: lee b.