Life in real time.

Good literal concept for a news channel with really nice photography. Love the props and models selected for this as well as the background which may have been dropped in at post but not nesseserally. I think CGCOM, from Rio de Janeiro really did a fantastic job here for TV Globo.

Not sure about the copy line but it’s not bad. It’s not that it is rubbish at all but just does not go well with the visuals.

About Gobo
Rede Globo is a Brazilian television network, owned by media conglomerate Organizações Globo, broadcasting in channel 4 of the VHF spectrum. The network is currently one of the largest in The Americas and the fourth largest in the world, transmitted to over 80 million people daily.

• Advertising Agency: CGCOM, Rio de Janeiro, Brazil
• Creative Director: Marcos Pedrosa
• Art Director: Bruno Di Celio
• Copywriter: Fernando Conde
• Photographer: Aderi Costa

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