‘Chevrolet 4×4 cuts through terrain’, not bad but also not nesseserally will work for everyone. Then again perhaps it will work just fine for the target market of the 4×4 Chevrolet. Another good one from Brazil, actually I am seeing allot of good advertising work lately from Brazil advertising agencies. Pretty cool art direction. Rough earthy still life photography, seamless, low tech but quite right to the subject I think.

Nice ads; nice ideas.

• Advertising Agency: McCann São Paulo, Brazil
• Creative Directors: Adriana Cury, Erick
• Art Director / Copywriter: Alexandre Silveira

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