‘Chevrolet 4×4 cuts through terrain’, not bad but also not nesseserally will work for everyone. Then again perhaps it will work just fine for the target market of the 4×4 Chevrolet. Another good one from Brazil, actually I am seeing allot of good advertising work lately from Brazil advertising agencies. Pretty cool art direction. Rough earthy still life photography, seamless, low tech but quite right to the subject I think.
Nice ads; nice ideas.
- Advertising Agency: McCann São Paulo, Brazil
- Creative Directors: Adriana Cury, Erick
- Art Director / Copywriter: Alexandre Silveira