Kids will always be kids, no matter what adverisities they may face, however YOU can help disadvantaged kids experience a better quality of life. How? Because you, me and the viewer of this ad is reminded by the Children’s Hospital Foundation Australia that donating money will make a difference.

These ads have a nostaglic, almost 60s cartoonish appeal about this. This could have been chosen for many reasons but I think that the cartooning of the kids makes their presence universal, omnipresent. And also, it rings a bell with people who saw this style of cartoon in the 60s (think those old Girl Guide year books for little girls), meaning that they can sympathise more and sympathy means $$.

These ads are emotive. Isn’t it heartbreaking to imagine a little tacker who can’t exit his ricketedly old wheelchair to catch butterflies, or a glum faced girl who looks aged despite her youth who can never jump across a Twister board. And then there’s the little girl wearing a quararentine mask who has a snowball’s chance in hell to blow bubbles.

The old appeal of this children is a nice idea yet I think that the old accessories complementing the scene look way too archaic- the little girl from the first picture looks she’s dressed akin to Anne Frank. But perhaps this is part of the appeal of this ad- showing kids who look glum and disadvantaged. Overall a great concept, clearly executed, though perhaps the images are a little too ‘vintage.’

Advertising Agency: de pasquale, Brisbane, Australia
Creative Director: Lars Vester
Art Director: Daniele Milazzo
Copywriter: Jake McLennan
Illustrator: Ebony Truscott
Published: August 2008

Related posts:

1. 7 Eleven Australia: Slurpee: Big When I was just a little junk food craving tacker I wrote...

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Tweet This