So that’s the benefit? The loudest most obnoxious alarm? I these are not bad, and look quite good in that Sin City way but somehow after looking at these graphics for sometime the everything-else-to-black-and-white-in-background is kind of cheapens the still shots.

One thing I like is the thieves in all three shots are quite live characters not some generic balaclava dude with a coat hanger. Still think that the location/set/background should not have been discolored completely. It would have been hared to light, shoot and style it but if pulled of would make it a lot more lasting graphics I think.

Oh yes, and they are kind of funny and simple in a good way. I like cheap entertainment.

• Advertising Agency: Naga DDB Malaysia
• Executive Creative Director / Copywriter: Ted Lim
• Art Director: Wong Shu Kor
• Photographer: Jesse Choo

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