The air that cools your home, heats up the world.

This air conditioning ad from Prolam Y&R, Santiago is quite nice even if it is another “me too” Inconvenient Truth campaign. I think by now we all know the water is rising and we all need to learn to swim well. So invest in a jet ski or a surfboard, it’s the future after all, right?

There I go on a tangent again, I think this is a good version of the climate crisis sort of thing, at lease its one of the better ones. It is quite good to tackle a small portion of the issue, somehow we feel a little more empowered this way.

It’s a good piece of work that needs to be configured for a set location. Sure this will create a lot of overhead to place these things but on a limited budget and (perhaps this is a) Pro Bono project can’t pepper the billboards all over the country.

So my question is when will public advertising do something to actually educate on how to REDUCE the global warming, instead of always say no matter what you do you are contributing and will go to “environmental hell” for this?

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director / Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro, Renzo Vaccaro

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