Has anyone seen the movie ‘Black Sheep’? It’s a movie produced in New Zealand about an experimental sheep farm where the owner loves his sheep. Also they all turn into zombie sheep and if you get bitten by one you not only turn into a zombie, but you also turn into a sheep. It’s a fun movie and one should definitely watch it some time before they die.

This advertisement is so simple and yet so funny. The illustrations are hilarious and rude without being crude. I particularly enjoy the facial expressions. I know they’re mostly just lines and dots, but the smile on the man’s face is perfect. He’s happy, but not lurid, and so the illustration is amusing, and not a blantant display of bestiality. Also, one has to enjoy the double effect of its simplicity. There was a low energy input in creating this ad as a final testament to it’s ultimate eco-friendliness. No excess power fuelled the creation of this ad, most likely it was scribbled on some scrap paper during someone’s lunch break.

The Comedy Channel are possibly the only group who could get away with such a statement in such times as these. All the joking and fun poking aside, being eco-friendly is really important these days when human populations are eating up their environment and killing the land on which they live. Our land, our country, our world needs a little love (perhaps not to the extent as displayed in this advertisement) and this is something that’s the responsibility of every person, every company and every facet of human existence- in my opinion anyway.

Advertising Agency: KemperTrautmann, Hamburg, Germany
Creative Director / Copywriter / Illustrator: Mathias Lamken
Art Directors: Mathias Lamken, Simon Jasper Philipp
Photographer: Karsten Wegener
Post production: Martina Huber
Graphics: Simon Jasper Philipp

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