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Continental Tyres, The copy is: “ContiSSR. Works even when it’s flat.” Just so you know the product here.
This is really fantastic; I love the concepts. The little balloon the pool shot awesome. This is the kind of many advertising photographers (at last I do) love to shoot. Creative, quirky, funny, and somewhat minimal. I am so exited about these. If I can say one thing against and I will! I rally hate the sky in the jumping castle one. It’s dull and blocked up, EW!
On the branding side, it would very hard to guessed it was for a tyre brand. But than using a tire to show a … tire is not all that creative, but a blow up doll is. I can’t believe the client went this way, great client.
- Advertising Agency: Ogilvy, South Africa
- Creative Director: Christo Nel
- Art Director: Tony Purnell
- Copywriter: Ryan Broughton
- Photographer: Peter Hooper
- Stylist: Derrick Mhlongo
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I wish everything worked even when it was flat!
I love the little girl with the balloon.
Comment by natartemom — 12 November, 2008 @ 10:18 am
Hi
I’ve just become a fan of advertising. I love your site and your comments. I think you’ve got a pretty objective sense of criticism, it helps me practice my own. Keep up the good work 
Comment by Alexandra — 26 November, 2010 @ 10:42 pm