Cozy Tunes IFlops Print Ad Campaign

Cozy Tunes IFlops

IFlops, your same music, but smoother.
Speakers for iPod.

By “smoother,” Cozy Tunes means hard rock could sound fluffier.

That’s the danger of this whole print advertising campaign. Either rock loyalists could get offended and stay away from the speakers, or denser people could take it literally. If IFlops ever flopped, the campaign must have been such a shame for Cozy Tunes, because they do have a masterful knack for manufacturing speakers. But then again, the advertisements are understandable, having come from the same brand that produced cutesy “pillow speakers.” Cozy Tunes has oft-shown its penchant for everything cutesy.

But being cute represents a damnable threshold to hardcore rock fans. The last thing counterculture people need is a rock band dancing like the Backstreet Boys. Jewel, the country artist, is a cautionary tale. She was virtually crucified for turning into Christina Aguilera on her fourth album.

Look at these ads: they’ve blasphemed guys whom people have otherwise made shrines of at home.

Exhibit 1: Pink Floyd

It derides the cover art of Pink Floyd’s opus, The Wall, which contains such tunes as “Another Brick in the Wall.”

Exhibit 2: Kiss

This image spoofs Rock and Roll Over, the fifth studio album of arena rock progenitors Kiss. A laughable one, because these guys paint their faces in every other color than in a rainbow.

Exhibit 3: Guns N’ Roses

Famous for such noisy hits as “Welcome To The Jungle,” Guns N’ Roses are presented here in a warped logo with daisies, something they haven’t sung about. Apparently the guys are more interested in violence, as evinced by the original logo.

Rock mavens may find these unlikely adverts for their idols right away. Not everybody could see the irony though. I suggest they put up two more images, something with ‘N Sync, dressed like metal rockers, and a goth Britney Spears. Anybody would figure the ads right away.

Advertising Agency: La Argolla, Costa Rica
Creative Director / Copywriter: Paulo Chacón
Art Director: Edgar Mora