Ahhh…squeezing pimples. Very few people admit to enjoying it, yet we all do it. It hurts, it is gross, and we all know it makes things worse. Yet we all do it. My conclusion: we all like it. What other reason would we have for squeezing those tiny bumps that don’t need to be squeezed?

Unfortunately, whilst browsing for some interesting links, I came across possibly the most fascinating and by far the most revolting video I have ever seen. No exagerration. Here is a link, but please believe me when I tell you that when it says “Biggest pimple in the world” it means “Biggest pimple in the world”. The thing needs stitches by the end. If you have a weak stomach, do not watch it.

So really they have hit the mark here. It is different, good fun and (like most of the best ideas) really simple and great idea to promote the product.

The product that I Googled my little heart away for and found nothing. The mysterious Clearasil pill. There just seems something not quite right about a company giving away these wonderful new miracle pills in funky and creative packaging. And I have to be honest, I don’t really understand the copy (probably a translation issue). Are they trying to convince GP’s to prescribe these pills? If so, how does this funky packaging do that? And, more to the point, how on earth could they be allowed to give them away?

Of-course, I could have totally misunderstood what is going on here, but to be honest I don’t care and I don’t think it makes any difference to the effectiveness of the ad (surely the people who recieved these little packages knew what they were on about).

I have to wonder though, after squeezing a little pill out of a psuedo-boil how easy it would be to swallow…

Advertising School: Hambre, Leo Burnett Lisbon School
Creative Directors: Chacho Puebla
Art Directors: Pedro Vicente
Copywriter: Fernando Christo
Illustrators: Bruna Guerreiro, Ricardo Mico Toledo, Renato Lopes
Released: 2009

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