This is such a fantastic concept for a condom ad.

I mean, never mind all the usual advertising lures to attract the customer to a product they wish they never had to use. Forget added sexual pleasure, forget sensual and exotic flavours and ultra-thin latex. What more does a condom manufacturer need to do to convince customers to buy their product than to remind them of what disasters could arise if they don’t?

I imagine that coming across this ad would really put things into perspective for a hormone ravaged teenage boy whose been trying to convince his girlfriend to ‘take the next step’.

But what about someone in the oposite position? What about the man trying to convince his wife to have a baby. She is about to concede. She is happy. She can imagine a life with child, and she likes what she sees. Husband and wife are united.

Then she sees this ad…

All that money for bloody stationery? And pocket money? I never got that much pocket money when I was that age, and I didn’t need a financial management plan! And why the hell does one kid need so many hobbies? Less hobbies means less wear and tear, which means less shirts. Why the hell so many damn shirts? And this kid is definitely going to be getting a job…

I guess this is exactly why this ad is both funny and effective. Great thinking.

Advertising Agency: Publicis Ambience, Mumbai, India
Executive Creative Directors: Ashish Khazanchi, Prasanna Sankhe
Art Director: Shantanu Suman
Copywriter: Nikhil Panjwani

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