We were all sad when Michael J. Fox was diagnosed with Parkison’s Disease. It’s one of those diseases that falls in the very-horrible catergory. There’s no way to go out with dignity (and I guess who really ever does?) and there’s no way to go out in peace- which at least some people get the chance to.

This advertisement is placed in a great spot. It’s in a place where people won’t miss it, because people always look down first before they begin climbing a flight of steps. It looks good. Most people know the difficulties that can arise when one is climbing a flight of steps (why else would escalators have been invented?) and to know that there are people out there who have greater problems preforming this everyday task, not through any fault of their own, but becasue of the incredibly unlucky hand that nature has dealt them.

 Also, I like this photo. I don’t think the photo is part of the advertisment, I think someone was just trying to capture it. But it’s a brilliant photo. The sky at the top of the steps is dark and dreary and heavy with rain and pain. There is no reward at the end of the journey, at the top of the steps, but only more pain. Because that’s what a person with Parkinson’s has. Nothing to look forward to, with regards to their health- just grey.

This ad is just so apt it brings me to tears.

Advertising Agency: Saatchi & Saatchi Copenhagen, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Silas Jansson, Cliff Kagawa Holm
Copywriters: Simon Wooller, Silas Jansson, Cliff Kagawa Holm

Rate this Ad  Loading ...

Free Subscription

eMail Subscription