Using some serious celebrity power here, but I still like them. Really like the Gorbachev one. I can just see this done a little richer, and darker outside, with more atmospheric location/background. Its not like they were strapped for locations costs with all the names including Leibovitz. But I suppose he is being driven by the Berlin Wall in the shot.

• Advertising Agency: Ogilvy & Mather
• Photographer: Annie Leibovitz

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Nice photography, with a bit of concept and action there which is fun but the concept is a little dull for me – perhaps not perfectly original. Jean-Yves Lemoigne did really fun shots with Volkswagen, these seem more of the pay the bills kind of creativity. Oh yea, whats with the dull sky?

• Advertising Agency: Publicis, Paris, France
• Creative Director: Olivier Altmann
• Photographer: Jean-Yves Lemoigne

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